| Barclays Bank: Looking Toward a More Technological Future in Gift Giving
Barclays Bank Ltd. does not have a separate arm for its
gift-giving programs; it does not believe the differentiation is necessary.
Founded more than 300 years ago, the company “does not see [its] social
responsibilities as conflicting with business objectives, neither does [it] see
them as an add on.” In fact, Barclays -- one of Britain’s largest, most
well-established financial service providers -- believes that running a large and
successful business brings with it broader social responsibility.
Barclays has a presence in 63 countries. “With our wide range of programs and locations,
tracking all of our grants and awards, employee participation and matched
giving can be an enormous undertaking. The process, like most, will of course
continue to be a work in progress,” said Robin Webb, Senior Manager, Community
Affairs Team at Barclays.
"There is something important about getting your hands dirty."
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Barclays implemented GIFTS in October 2000. Before GIFTS,
their grants management system, which consisted of another software program and
Excel spreadsheets maintained by different staff in numerous locations, was very time-consuming. “Someone would have
to type in all the voucher data by hand,” Webb explained. “Our Community
Managers couldn’t access it … the whole thing was very ‘back-end.’ We wanted
our data to be live, to be accessible in real time.”
After they implemented GIFTS as well as several of the GIFTS
add-on modules, including the Customizer, Document Manager, and Budget Module,
the Barclays’ grants management system was far more streamlined. “With the help
of Buzzacott, we were able to tailor many facets of GIFTS to meet our specific
needs.” For example, they adapted their request screens to include individual
volunteering, staff volunteering, and employee matching, among others. They
also created more than 60 letter templates, which have worked very effectively
for the staff managing and developing Barclays Community Programme.
“It’s not as if we have only two or three or four offices in
London with all the same equipment and technological capabilities,” Webb
explained. “We currently have 31 staff accessing GIFTS across 12 different
locations in the UK. And, it is not as if we only operate in the UK and the
US – we have offices in 63 countries around the world and we have recently
extended our employee matched fundraising scheme globally to support their
existing community activities. One of the challenges we now face is how we
record our community activity across the world.”
To that end, Barclays is “very actively considering” the
Internet Grant Application Module, or IGAM. “IGAM would be a key win for us
regarding saving time,” said Webb. “Right now, we receive only paper-based
grant applications. Having the technology to receive and track grant
applications online would save an inordinate amount of time, especially when we
add into the mix all the work being done in our international offices.”
One of the challenges to Web-enabling their grants
management process rides on the fact that not every office or location is
hooked up with the same mode of connection. “Some of our offices are hooked up
with T1 lines, others still only with dial-up or analog connections. However,
Web-enabling our process will provide us with the opportunity to work toward
standardizing our grants management process world-wide.”
As a company – and as a collective group of individuals –
Barclays has the skills, resources, and determination to make a positive and
lasting contribution to the communities in which the company operates. They
address their ethical, social, economical, and environmental responsibilities
through various programs with an emphasis on the arts, education, the
environment, people with disabilities, and disadvantaged people.
“Much of our Community Programme involves our staff. We have
extensive employee support and participation,” said Webb. “A group of employees
might go out and paint a school or fix up a public park or play area, for
example. Such an activity may fall under our Employee Volunteer Program, where
a group of staff can apply for a grant of up to £1,000 to help purchase
materials for their project, or our Employee Matching Program, in which an
employee volunteer will be awarded extra work hours for their monthly volunteer
hours. Our hope is to get our staff involved in projects that make a difference
in the community. Oftentimes, philanthropy is as much about giving time as it
is giving money.” Last year, more than 6,000 of Barclay’s UK staff were
involved in some capacity in Barclay’s philanthropic programs.
Barclays also has strong partnerships with other
organizations, collaborations that benefit local schools or other community
associations. Webb, along with the seven of the London-based team, are putting
on gloves and boots and going out this month to create a woodland walk at a
school in a deprived area of east London. “There is something important about
getting your hands dirty,” he said. “And it’s great to be able to give
something back to the community, while helping us to bond together as a team.”
Like Barclays’ emblem, the Eagle Globe (based on the
original Spread Eagle Coat of arms) that is “warm, open, and highly accessible,
yet still reflects the stature and heritage of a world-respected bank,”
Barclays’ philanthropic mission is all about helping to build communities of
warmth, openness, and accessibility.
Barclays Website:
http://www.barclays.com
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