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MicroEdge, Inc. and Sponsor Direct, LLC Announce Strategic Alliance
Sponsor Direct, a Rockefeller Company, joins with MicroEdge to create new visibility and opportunity for non-profit outcomes measurement and for corporations to achieve greater insight into their global community investment activities.
New York - October 09, 2006 – MicroEdge, Inc., a wholly owned subsidiary of Advent Software (NASDAQ: ADVS), and leading provider of solutions for the grantmaking community worldwide announced today the establishment of a strategic and collaborative relationship with Sponsor Direct, the leading sponsorship solutions company focused on developing Web-based management and measurement applications for the sponsorship industry.
The objective of the new relationship is to raise awareness of and provide solutions for the need to define and recognize outcomes derived from philanthropic activities. The overall intent is to move the interaction of funders and grantees from a focus on what they do - to what they achieve. In doing so, the collaboration will improve the coordination and communication between companies' philanthropic and sponsorship activities, and thus support the goal of providing senior level managers greater insight into the scope and impact of their overall community-related investments.
MicroEdge and Sponsor Direct have agreed to support each other's respective efforts in grantmaking and sponsorship assistance for corporate clients.
According to George W. Macintyre, President of MicroEdge, "We have been very impressed by the efforts of Mark Rockefeller and his team at Sponsor Direct for their leadership role in establishing a leading management and measurement solution for the sponsorship industry. Having proven their methodologies in the for-profit world, we are eager to assist in bringing that success to the non-profits arena."
In echoing the announcement, Mark Rockefeller, Founder and CEO of Sponsor Direct said, "MicroEdge is not only the preeminent player in this market space, but their philosophy is perfectly aligned with ours. We both understand that successful measurement is predicated on the proper and organized collection and management of data, which is what MicroEdge and Sponsor Direct do so very well in their respective fields of philanthropy and sponsorship."
Since Sponsor Direct and MicroEdge each have a large number of corporate clients, the strategic alliance also focuses on redirecting requests for grants or sponsorship opportunities to each other's platforms, as appropriate. MicroEdge's Macintyre said, "It's always been consistent with our mission to support all aspects of giving. As a result of this strategic alliance, grant and sponsorship applications can be directed to the right destination within an organization using our new MicroEdge Portico GRM product and Sponsor Direct's SponsorPort product." Mark Rockefeller agreed, adding, "We work with many of the same organizations as MicroEdge, so it makes good business and philanthropical sense to share these opportunities, further ensuring that donor funds get to those in need as efficiently as possible."
About Sponsor Direct
Sponsor Direct® (www.sponsordirect.com) is the leading provider of Web-based sponsorship management and measurement solutions for corporations and their agencies. Sponsor Direct's flagship platform, SponsorPort 2.0, dramatically improves the screening & sourcing, evaluation, execution and measurement of sponsorship opportunities and investments. No other company combines Sponsor Direct's experience in state-of-the-art technology development with its in-depth understanding of the sponsorship process. Sponsor Direct is helping transform the sponsorship industry from limited measurement and subjectivity to accountability and sponsorship optimization. For more information please contact: Andrew Stein at 914-729-7231, astein@sponsordirect.com or visit www.sponsordirect.com
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About MicroEdge
Established in 1985, MicroEdge, Inc. (www.microedge.com), a subsidiary of Advent Software, Inc. is the leading provider of software and services to the giving community worldwide. MicroEdge solutions deliver a powerful, integrated, and open framework for efficient and effective charitable giving. The company is committed to providing the best technology toolset for foundations, corporations, government agencies, donors, advisors and financial institutions. Together, these tools help organizations to work with one another to raise, invest, manage and award charitable currency. MicroEdge, Inc. is headquartered in New York City with regional offices throughout the U.S. and Europe, and supports thousands of clients worldwide.
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About Advent
Advent Software, Inc. (www.advent.com), a global company, has provided trusted solutions to the world’s leading financial professionals since 1983. Firms in 60 countries use Advent technology and manage investments totaling nearly US $18 trillion. Advent’s quality software, data, services and tools enable financial professionals to improve service and communication to their clients, allowing them to grow their business while controlling costs. Advent is the only financial services software company to be awarded the Service Capability and Performance certification for being a world-class support organization. For more information on Advent products, click here.
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Forward-Looking Statements
Any forward looking statements included in this press release involve risks and uncertainties that could cause actual results to differ materially from our expectations. These risks and uncertainties include market acceptance of new products, the impact of initiatives by competitors, and other risks detailed in Advent's filings with the Securities and Exchange Commission, including, but not limited to, its annual report on Form 10-K and quarterly reports on Form 10-Q, as amended, copies of which may be obtained by contacting Advent Software at 415-645-1787, or by visiting Advent's Investor Relations website at www.advent.com.
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Copyright © 2008, MicroEdge, Inc. ®
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